With a brightness of 2.04 mag, it is the brightest star in the constellation. However, when the long-period variable star Mira Ceti is at its maximum, it becomes the brightest in the constellation. The line connecting the stars Alpheratz and Gamma Pegasi from the Square of Pegasus points to Deneb Kaitos. It is occasionally confused with the star Fomalhaut, but it is one magnitude fainter than it. It is located 96 light-years away.